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TikTok is introducing a new feature that enables them to cut down on the quantity of AI-created media appearing in their streams. This initiative comes as the company revealed that it now features more than 1 thousand million content made with AI.

Trial and Implementation

The new functionality is undergoing trials over the following weeks before a widespread rollout. This shift comes amid a increase in AI-generated material, fueled by recent video-generation tools.

The Broader AI Trend

Studies have shown that nearly one in 10 of the most rapidly expanding channels on a popular video site only show AI-generated videos. A considerable share of this content is considered low-quality AI content, a term for substandard, factory-style content that is frequently illogical or dreamlike.

“We know from our community that many people like content produced via AI tools, ranging from digital art to informative clips, and we want to offer the community the power to increase or decrease of that, based on their own preferences,” commented a company executive.

Scale of AI Content

TikTok announced that there are currently 1.3 billion videos on its network identified as artificially created. Overall, over 100 million videos are uploaded to the platform daily, making AI-generated material a relatively small portion of its overall inventory.

User Control Features

Viewers will be able to reduce or increase the volume of AI content they see by using the “manage topic” option in the application and choosing the AI content topic. Additional categories that are already be adjusted under the tool encompass news, clothing, aesthetics, and choreography.

AI Disclosure Rules

The platform’s policies require content makers to tag “realistic” artificially created content, and it bans dangerous deepfakes of celebrities or critical incidents. Any authentic-looking AI video that is unmarked can be deleted under its user guidelines.

In addition, the service will henceforth apply an “AI-made” watermark to content made using its proprietary AI systems, or flagged by an industry-wide initiative for recognizing artificial media. This step is intended to stop users from attempting to circumvent the labeling process.

Responsible AI Funding

TikTok is also introducing a $2 million educational fund for experts and organizations to produce learning resources about using AI responsibly. This project will support charitable organizations focused on teaching programming and robotics.

Content Safety Approach

The video-sharing app has supported its moderation strategy, amid controversy over intentions to lay off a large number of content moderators in the UK. TikTok is planning to reduce 439 jobs in its content moderation division in the UK capital, with worker representatives and internet security professionals voicing alarm that humans are being replaced by machine-led review.

A trust and safety lead clarified that human moderation would remain essential, but artificial intelligence can shield workers by eliminating the most graphic content before it is viewed by humans. The company announced a significant reduction in disturbing and violent content reviewed by safety staff over the previous year due to intervention by its automated systems.

We believe it is crucial to balance humans and technology to keep the platform safe,” she said. “We’ll have people as integral to the approach, but we additionally believe it’s highly necessary to limit contact with dangerous material as swiftly, which is where a lot of the machine support is really helping us process content quickly.”